- 93% of B2B marketers use emails for distributing their content
- 81% of B2B marketers say that email newsletters are the most used way of content marketing
- 64% of B2B marketers say their email marketing was an effective strategy for meeting business goals in 2021
- 64% of B2B marketers say that they use email automation in marketing.
- The average email open rate for B2Bs is 15%
- According to B2B marketers, new product and feature announcement emails have the highest click-through rate
- 23% of email marketers use desktop-centric email design
- 42% of emails are currently composed by replacing the text and image coding in a template or previous email
- 64% of emails sent by companies leverage personalization using dynamic content
