My 40+ years in marketing – combined with more than 25 years in digital marketing – make me uniquely qualified to perform an in-depth review of your current online marketing efforts.
These services can include the following:
- Audit competitors’ online presence and determine what works for them – and how we should position your company online. This will include competitors’ websites, keyword usage, social media presence, audience engagement, lead capture tactics, e-newsletters, e-books, blogs, white papers, case studies, videos, and much more.
- Identify where clients and prospects spend time online – social media channels, influential bloggers, online magazines, etc.
- Understand how online presence integrates with offline processes in order to fill the sales funnel with quality leads.
Search Engine Optimization:
- Access your existing Google Analytics, Google Search Console and Google Ads accounts. Analyze acquisition and user behavior.
- Analyze page speed, structured data, mobile responsiveness, accessible pages, title tags, alt tags, meta descriptions and other measurables that affect search results.
- Create a one-year plan for Search Engine Optimization that defines the month-by-month tactics necessary to ensure maximum SEO success, including how success is measured.
Pay-Per-Click Campaigns:
- Analyze existing campaigns on Google Ads, Facebook Ads, and LinkedIn Ads. Compare rates to expected industry averages.
- Create a one-year plan for PPC marketing campaigns to drive web traffic and top-of-mind-awareness among key target audiences. Define the month-by-month tactics necessary to ensure maximum PPC campaign success, including how success is measured.
Email Marketing Campaigns:
- Audit existing database(s) and make recommendations on merge/purge, list hygiene, segmentation development, record detail acquisition.
- Create a one-year email marketing plan to include the month-by-month tactics necessary to ensure maximum email marketing campaign success, identify who will execute the tactics and how success is measured.
Social Media Marketing:
- Audit existing social media marketing efforts and your current levels of audience engagement and growth.
- Create a one-year social media marketing plan to enable frequent posts across all channels – including creating new accounts if necessary. Make recommendations on ways to increase engagement with target audiences. Define the month-by-month tactics necessary to ensure maximum social media marketing campaign success, identify who will execute the tactics and how success is measured.
Content Development:
- Identify areas where content exists, who the content will target, how new content will be created, and where new content will be distributed:
- Social media posts
- Blogs
- News releases
- Videos
- Updated website content and new landing pages
- Infographics
- Email marketing content
- Testimonials, whitepapers, case studies
- Job posts
- Updated keyword lists
Contact Mark Vogel:
Mark@VogelMarketing.net | 717.368.5143
Vogel Marketing Solutions LLC
255 Butler Avenue | Suite 201-B | Lancaster PA 17601