Amazingly, I’m still seeing resistance or apathy to employing a detailed, annual social media strategy, especially in B2B. For most companies, it’s an easy process to manage in-house. Vogel Marketing Solutions can help create or improve your social media strategy:
- Audit your current efforts and make recommendations going forward
- Hold quarter- or half-day training sessions for staff on employing best-practices
- Author a company-wide “Social Media Policy” to help employees understand the appropriate use of social media — which helps protect your brand AND shows them ways they can help you meet business goals.
- Develop measurement tools to determine ROI
- Create a library of content and an annual calendar to ensure well-timed posts
- Identify tactics to engage your target audiences — likes, shares, comments, following, groups, etc.
Outsource your social media marketing
If you lack the staff resources — or desire — to manage social media marketing in-house, you can outsource those actions to Vogel Marketing Solutions. We can:
- Create accounts on all appropriate social media platforms: LinkedIn, Facebook, Twitter, Pinterest, YouTube, Instagram and more
- Develop a library of content to post on a scheduled basis
- Define your target audiences to develop the proper following
- Engage your target audiences by proactively joining groups, requesting connections, following companies, liking and sharing posts, and so on
- Create a list of key performance indicators to monitor ROI
- Develop, launch, and manage PPC ad campaigns on Facebook, LinkedIn, and others
- Integrate social media activities with all other marketing strategies, especially Internet marketing and email marketing
- Prepare monthly reports on actions completed and the plan forward
- Develop a company-wide Social Media Policy to help protect your brand and maximize your employees’ involvement
Consider the real costs of running an aggressive, polished and highly-integrated social media strategy in-house. Training, program licenses, staff resources, and so on. Many companies are discovering the advantages of an outsourced option.
Business-to-Business Social Media Marketing
Many B2B sales and marketing pros are missing great opportunities by not using LinkedIn to its fullest. Here are some suggestions:
- Join the maximum number of groups that are relevant to your target audiences
- Participate in group discussions as an expert on a topic, but do NOT sell in discussions
- Connect with all your current clients, and request connections with key prospects
- Engage with your connections by sending congratulatory messages for job promotions, new positions, company anniversaries, etc.
- Obtain recommendations from clients
- Complete your Summary, Skills and Expertise, and details of your Experience — think of it as your resume
- Post a quality photo portrait
- Post regular updates of useful information — remember that you must TELL, not SELL
- Test a LinkedIn ad campaign, which allows you to show ads ONLY to a specific target audience
Even Facebook and Twitter are fertile grounds for B2B marketing.
If you lack the time, or desire, to maximize your B2B marketing opportunities on LinkedIn, you can outsource this activity in part or entirely to Vogel Marketing Solutions. I’ll run this social media effort in the background, and provide monthly reports of all activity.
Contact Mark Vogel:
Mark@VogelMarketing.net | 717.368.5143
Vogel Marketing Solutions LLC
255 Butler Avenue | Suite 201-B | Lancaster PA 17601