vogel marketing solutions

What are Custom and Lookalike Audiences on Facebook?

Custom and Lookalike Audiences are powerful features on Facebook, and serves up your Facebook ads to a very focused audience. Vogel Marketing Solutions can help you plan, create and implement this important strategy.


What’s the difference between the two?


With Custom Audiences, you can reach customers you already know with ads on Facebook. Just upload a .CSV file of contact info such as email addresses or phone numbers of at least 20 people. You can also use info from your website or app, Facebook user IDs and other sources. Your ad will be served up to those people if they’re on Facebook.


Lookalike Audiences are just that – people who “look like” your current audience. After you load your Custom Audience, above, you can ask Facebook to show your ad to people who are NOT your customers, but resemble them in terms of their demographics.


How do you create the ads?


We can help you with creative development so your ads not only meet Facebook guidelines, but help drive your audience to your specific call-to-action. Your ads can even be programmed to reach these audiences if they have a presence on Instagram!


How much should you spend?


We can help you set realistic budgets based on estimated conversion rates and the expected Lifetime Value of each new customer. We can adjust the bid amount, monitor daily “not-to-exceed” budgets and ensure your ads are being seen at the best time of day.


Let’s meet! We can discuss ways to use Facebook ads to drive sales. Call Mark Vogel at 717-368-5143, or email Mark@VogelMarketing.net.

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