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Changes to Google's Mobile Search Engine Ranking Policy


Did you know that Google will implement changes to its Mobile Search Engine Ranking Policy effective January 10, 2017? Websites must eliminate content obstruction on mobile devices by modals/pop-ups, or face possible demotion in Google search rankings.


If you’re currently doing on-site acquisition via a pop-up or modal, it must be Google-compliant starting January 10. If not, Google will begin to penalizing your mobile search ranking.


Here are some examples of techniques that make content less accessible to a user:


  • A popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
  • Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
  • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.


The image below is a screen shot from Google’s blog that illustrates examples of interstitials that make content less accessible.


examples of interstitials that make content less accessible


Whether you like it or not, the change is coming. I can help. Call me at 717-368-5143 or email me now at Mark@VogelMarketing.net.

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