vogel marketing solutions

Business-to-Business Social Media Marketing

Many B2B sales and marketing pros are missing great opportunities by not using LinkedIn to its fullest. Here are some suggestions:


  • Join the maximum number of groups that are relevant to your target audiences
  • Participate in group discussions as an expert on a topic, but do NOT sell in discussions
  • Connect with all your current clients, and request connections with key prospects
  • Engage with your connections by sending congratulatory messages for job promotions, new positions, company anniversaries, etc.
  • Obtain recommendations from clients
  • Complete your Summary, Skills and Expertise, and details of your Experience -- think of it as your resume
  • Post a quality photo portrait
  • Post regular updates of useful information -- remember that you must TELL, not SELL
  • Test a LinkedIn ad campaign, which allows you to show ads ONLY to a specific target audience for as little as $10 a day


Even Facebook and Twitter are fertile grounds for B2B marketing.


If you lack the time, or desire, to maximize your B2B marketing opportunities on LinkedIn, you can outsource this activity in part or entirely to Vogel Marketing Solutions. I’ll run this social media effort in the background, and provide monthly reports of all activity.

Call me at 717.368.5143 or email me now to learn how Vogel Marketing Solutions can help make the most of your B2B social media marketing efforts.

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